LOVE MILK Nursingwear was founded in 2010 by Helena Henning in Sweden.
The idea of the original Love Milk nursing top came to Helena while expecting her third child. At the time she had given away all her old nursing clothes, and struggled to find nice enough new tops and dresses that she felt would be worth the money. She also wanted to nurse in comfort and style and feel confident to do so just about anywhere. So Helena set about developing a top that works as an addition to your existing wardrobe, making less impact on your wallet and the environment, and letting you stick to your pre-baby style. She was also determined that it is made from eco-friendly materials and affordably priced.
Helena soon discovered the real need for new mums to dress as stylishly as they used to before they had babies. Most breastfeeding garments she found were either frumpy or just aimed at lounging at home, and very rarely did she come across a beautiful dress designed for nursing that was also flattering and trendy. So the business took off with the aim of creating a fashionable breastfeeding collection, with dresses and tops featuring a clever and hidden nursing access, and also being nice enough to wear at weddings, parties, dinners or just when you want to feel pretty. All the garments are still eco-friendly and affordably priced.
Helena's professional background is within the fashion industry. She has worked in the UK and Sweden, with high street as well as high fashion, both on the production side and behind the counter. Helena is constantly finding ways of improving Love Milk's products, by communicating with mums and finding out what they need and wish for. It is really important to hear from mums directly and to combine their wishes with what's going on in the fashion industry in order to find the balance between practical and pretty, which is the key to Love Milk's success.
"Love Milk focuses on sustainable, easy and colourful living. But, most importantly, we want to help making nursing easier and let all mothers feel beautiful." Helena Henning, founder of Love Milk
Love Milk has a wide variety of trendy maternity and nursingwear for special occasions and everyday luxury. Within the Mum range you will find different categories from Nursing tops, Nursing vests, Nursing dresses, Cardigans, Maternity trousers and leggings. All their products are made from organic materials and are produced in Europe. And don’t forget your 15% discount on the full MUM range with promo code 'nuvobebe' at LOVE MILKSUSIE nursing dress with its lovely, billowing design, is perfect for weddings, christenings or just lazy, sunny days. The dress is gathered over the bust and has a generous width around the stomach, so you can wear it while pregnant too. A flattering sweetheart neckline leads your eyes down to the pretty cotton bobbin lace, that emphasizes the empire line cut. The shoulder straps are wide enough to hide your bra straps. This dress looks lovely combined with our Marie shrug.
The nursing access is completely hidden by the gathering at the bust. To breastfeed, simply separate the gathered panels.
Berry purple bamboo jersey, sleeveless, sweetheart neckline, empire cut, loose fit over hips. 92% bamboo, 8% elastane. Machine wash at 40°. Do not tumble dry. True to size.ALICE nursing dress has a lovely summery feel and has a relaxed loose fit. Also fits when pregnant. The dress is gathered at the shoulder and the skirt and is finished with a trendy tier. The ties at the back neck are a nice detail that also keeps the dress in place. Made in a soft and stretchy bamboo jersey.
The nursing access is hidden in the gathered bust panel. Simply separate the gathering to breastfeed quickly and discreetly.
Honey yellow bamboo jersey, V-neck, loose fit. 92% bamboo, 8% elastane. Machine wash at 40°. Do not tumble dry. True to size.
EMMA nursing vest is our basic vest, which is extra long and gathered across the tummy. The Emma vest also fits when you are pregnant, and the fabric springs back to shape after washing. We have chosen a wonderfully soft and comfortable organic bamboo jersey, that keeps you cool when you are warm and keeps you warm when you are cold. Wear the Emma vest underneath your favourite clothes to make them nursing friendly.Access nursing through the armhole. To feed, simply pull the armhole over the breast for quick and discreet access.
The cut of this vest means your bra is visible from the side, but not from the front. The Emma vest is meant to be worn underneath your other clothes, f ex cardigans, shirts, tunics, zip thru's etc, to make discreet nursing quick and simple.
Ink blue bamboo jersey, sleeveless, slash neck, fitted style. 92% bamboo, 8% elastane. Delicate machine wash at 40°. Do not tumble dry. True to size.
SUSIE nursing top is gathered over the bust and has a generous width around the stomach, so you can wear it while pregnant too. The top has a flattering sweetheart neckline and empire line cut. The shoulder straps are wide enough to hide your bra straps.The nursing access is completely hidden by the gathering at the bust. To breastfeed, simply separate the gathered panels.
Blueberry printed bamboo jersey, sleeveless, sweetheart neckline, empire cut, loose fit over hips. 92% bamboo, 8% elastane. Machine wash at 40°. Do not tumble dry. True to size.
The Love Milk organic bamboo fabric comes from Tenbro, who are known for their environmentally friendly process without the use of chemicals. The fabric is silky soft, has a lovely drape and a beautiful sheen.
Happy Shopping ~ Don’t forget your 15% discount on the MUM range with promo code 'nuvobebe' at LOVE MILK or through nuvobebe.com
